OUR STORY
The Rosso Family Legacy: Our Story
The Rosso family is proud to serve the community and lead a business built upon three generations of strong family values with a commitment to quality and service above all.
Our family patriarch, Jaime Rosso sr. unexpectedly entered the furniture industry in the 1960's. He owned a jewelry store in San Bernardino when one day he had a couch delivered for his home. It was too large to fit in the store, so it remained outside and a customer asked if the couch was for sale. He initially said no, until more customers inquired about the couch and he eventually sold it. He bought another couch in the same style, and that sold as well. Before long he had bought and sold ten of the same couches. The rest, as they say, is history.
Jaime senior closed the jewelry store and opened Rosso's Furniture during the height of the drive-through era. He modeled his store design to replicate a drive-through, with a showcase of 24 street-facing displays, 12 on each side and color coordinated for easy ordering from your car. From the beginning, it was a family business, and Jaime's eldest son of 10 children, Pedro "Jaime" Rosso, began working at the store when he was 16 along with his brother Anthony.
When the younger Jaime left for college, he was sure he didn't want to follow his father's footsteps and go into the furniture business. He married his sweetheart, Evelia, and the newlyweds moved to Gilroy where he worked in community services and Evelia as a school teacher. He soon noticed the absence of a home furnishing store to serve the community and spoke to his wife about starting a business.
Jaime and Anthony made a decision to open their very first Rosso's Furniture on First street in Gilroy in 1978. The same year Jaime and Evelia welcomed the birth of their daughter Sarah who is now a co owner along with her partner Melissa O'malley, who has been part of the furniture industry for many years. They are both motivated and inspired to bring a new fresh face to the Rosso community. They are delighted for the opportunity, despite challenging times, to be able to continue the family Legacy while bringing in a fresh new approach as the next generation.
Today, over 45 years later with the help of family and the entire community, Rosso's furniture of Gilroy and Morgan Hill are the leading Home Decor Destinations in the South Bay Area and employs over 20 furniture industry professionals.. A pillar of the Gilroy & Morgan Hill communities, Rosso's consistently donates to local organizations and serves as a beacon of love and home for those who visit.
Rosso's Furniture is the area's leader in home furnishings and interior design. Established in 1978, we have grown to 70,000 square feet between our two professionally arranged and accessorized showrooms. Let us bring our decades of experience into your home to make you and your guests feel at home no matter what room you happen to enter.
Why Choose Rossos?
Whether you need a new La-Z-Boy to relax in at the end of your day or a full house full of furniture, we have a variety of solutions for every room in your home. Choose from La-Z-Boy, Flexsteel, Ashley, Simmons, England.
We offer the BEST PRICE PROMISE for 30 day guarantee for low prices. We maintain a one year warranty on regular stocking merchandise. Rosso's Furniture has built a reputation for outstanding customer service complemented by our long history of community service.
